Our resource library
Our curated selection of resources put you in control of your website & branding
Helpful resources for your business journey
Practical website and graphic design tips to empower and support you.
The best questions we were asked at MamaCon 2023 (and our answers!)
Do you ever walk away from an event feeling fully charged and inspired? That was us on Friday! We were sponsors at MamaCon in Toronto and we were able to chat with so many amazing women who are both entrepreneurs and mothers. The energy in the room was amazing! At our sponsor table we chatted...
Why choose a custom website?
Why pay for a custom website when there are so many templates, discount packages, or DIY options? A custom website is a solution that was designed specifically for you – to solve your problems, to achieve your goals, and to connect with your customers. The strategy behind every custom website is what makes it priceless....
My favourite web & graphic design tools
How does the magic happen? These tools play a key part! Here are some of my favorite tools, as a graphic designer and UX / web designer. Adobe XD: low-FI wireframes, high resolution design mock-ups InDesign: reports and multi-page documents, brochures, postcards, sell sheets, signage Illustrator: logos, illustrations, icon design, report figures & graphs, infographics...
Free guide – The Website Planning Roadmap
Getting ready for your new website and don’t know where to begin?
We are on a mission to take the overwhelm out of websites and bring beautiful, functional, easy-to-maintain websites to women-owned businesses, so that you have a professional presence online.
We are so happy to share this Website Planning Roadmap with you and hope you’ll find it helpful as you begin your new web journey or set out to make your existing site do more for your business and brand.
Domain registration
We get a lot of questions about domain registration – what it is, which company to use, what extension to go with. So let’s break it down. 1. When selecting a domain name or URL, you’ll need to make sure your choice is available. Sites like DomainTyper.com help simplify the search by showing you the...
Planning for your new website
Whether you are starting a website redesign or your very first website the first step to a successful project is planning. Having a well thought out plan will save you lots of time and frustration as you move further along your website process, whether you are going the DIY route or hiring a professional. Let’s...
Website wireframes
What is a wireframe? I like to describe it as a blueprint for your website. It provides a clear overview of the page layout and structure, including the information architecture and content blocks. The purpose is to get a high level overview of how the user will interact with the website or page. It doesn’t...
Mapping out your customer journey
What is a customer journey? It is the interactions a customer has with your brand and website from the first time they are exposed to your brand – whether it is through social media, your marketing materials, at a trade show – to the point where they make a purchase. Map out the process a...
Choosing the right graphic designer for your project
It can feel overwhelming when you are choosing a graphic designer for your project. How can you be sure that they understand your business? Are you going to spend thousands of dollars on a professionally designed logo and brand guide that falls flat? Will the brochure they design not resonate with your audience? Will the...
4 tips for getting your website off the ground
Do you have a great idea for a website, but you’re not sure where to begin? Are you a new business that needs a strong digital presence? Often we speak to people who are overwhelmed with the process of turning their idea into a live, informative, income-generating website. In an effort to help others over...