Our resource library

2025 is the year of the snake, and as such, has been all about shedding! Shedding stories, offers, clients, and ways of working that no longer feel aligned. As we step toward 2026, the year of the horse, the creation energy is strong.  And with it comes the noise. You don’t hear a snake shed,...

When people think of podcasting, they likely picture a studio setup—fancy mics, a big audience, and maybe even a high-ticket sponsor.  As a Social Media and Podcasting agency, we’ve heard just about every excuse for not starting a podcast; ‘I don’t have a big following’, ‘I don’t want to be famous’, ‘I’m not sure who...

I have heard people at all stages of business ask this question. Maybe you’re a new business and it doesn’t feel worth the investment? Maybe you’re an established business and your word of mouth and social media marketing are bringing in new leads. Let’s break down why you may (or may not) need a website,...

Do you ever walk away from an event feeling fully charged and inspired? That was us on Friday! We were sponsors at MamaCon in Toronto and we were able to chat with so many amazing women who are both entrepreneurs and mothers. The energy in the room was amazing! At our sponsor table we chatted...

Why pay for a custom website when there are so many templates, discount packages, or DIY options? A custom website is a solution that was designed specifically for you – to solve your problems, to achieve your goals, and to connect with your customers. The strategy behind every custom website is what makes it priceless....

How does the magic happen? These tools play a key part! Here are some of my favorite tools, as a graphic designer and UX / web designer. Adobe XD: low-FI wireframes, high resolution design mock-ups InDesign: reports and multi-page documents, brochures, postcards, sell sheets, signage Illustrator: logos, illustrations, icon design, report figures & graphs, infographics...

We get a lot of questions about domain registration – what it is, which company to use, what extension to go with. So let’s break it down. 1. When selecting a domain name or URL, you’ll need to make sure your choice is available. Sites like DomainTyper.com help simplify the search by showing you the...

Whether you are starting a website redesign or your very first website the first step to a successful project is planning. Having a well thought out plan will save you lots of time and frustration as you move further along your website process, whether you are going the DIY route or hiring a professional. Let’s...

What is a wireframe? I like to describe it as a blueprint for your website. It provides a clear overview of the page layout and structure, including the information architecture and content blocks. The purpose is to get a high level overview of how the user will interact with the website or page. It doesn’t...

What is a customer journey? It is the interactions a customer has with your brand and website from the first time they are exposed to your brand – whether it is through social media, your marketing materials, at a trade show – to the point where they make a purchase. Map out the process a...

It can feel overwhelming when you are choosing a graphic designer for your project. How can you be sure that they understand your business? Are you going to spend thousands of dollars on a professionally designed logo and brand guide that falls flat? Will the brochure they design not resonate with your audience? Will the...

Do you have a great idea for a website, but you’re not sure where to begin? Are you a new business that needs a strong digital presence? Often we speak to people who are overwhelmed with the process of turning their idea into a live, informative, income-generating website. In an effort to help others over...