Our resource library

Your content can work harder for you. I’m going to share how. I believe we are creating too much new content, which is time consuming and can be overwhelming. Instead, if we strategically create with intention, and then reuse and repurpose content we already have, we will not only feel better about our content creation,...

A garage sale can teach you many business lessons “That’s the hardest I’ve had to work for $26 in a long time”. That’s what I shared with my 13-year old as we were dividing up the money we made at our garage sale on Sunday. I had encouraged the kids to help sort the toys...

SEO often feels confusing for smaller business owners, especially if you’ve already had work done but aren’t sure how to assess the impact. SEO results aren’t instant or obvious, which makes it hard to know what progress should look like.  The good news is by checking a few key metrics, you can independently review performance...

It’s the time of year when our inboxes and social media feeds are flooded with inspirational tips and tricks to make this your best year yet, and predictions about what the next big thing will be this year. We invite you to slow down for a moment and think about what is truly important to you and your...

This is your invitation to step into 2026 with clarity, confidence, and a marketing plan that actually works. Join us December 2–3, 2025 for two days of inspiration, insight, and implementation. We are excited to announce that we are hosting our first ever virtual summit – The Magnetic Marketing Virtual Summit – to help you get your marketing ready for 2026. Why host our own summit?

If you want your business to be found, trusted, and taken seriously, visibility on LinkedIn is non-negotiable. Yet many companies rely only on personal profiles, assuming that’s enough. When your business doesn’t show up, your next client, partner, or hire might never see you. Without a company presence, you risk leaving credibility, visibility, and potential...

In business, relationships are everything. Whether it’s your most loyal client, the colleague who always goes the extra mile, or the referral partner who champions your brand, these connections shape your company’s success. The holiday season is a rare moment when business slows down just enough to say thank you.  Thoughtful holiday gifting isn’t just...

You’ve invested in a beautiful website, strategically built, mobile-responsive, and designed to convert. But if your imagery doesn’t match that same level of intention, something will feel off. As a personal brand photographer in Toronto, I specialize in brand photography experiences that go beyond the lens to create visual content that tells your brand story...

Let’s face it: bringing in money is one thing. Knowing what to do with it once it hits your account? That’s a whole other challenge. At Zetique, we work with small business owners every day who feel unsure about how to manage their money. They’re asking: “Am I saving enough for taxes?” “How much can...

If your branding or website feels a bit off it can be tempting to burn it all down and start fresh, or bury your head in the sand and avoid the problem completely. Here are a few things you can do if you have the itch to spring clean your business – without overcommitting! When...

There is a lot of noise out there and sometimes it’s hard to know if you are truly connecting with the human behind a small business, or if they have copied and paste how they think you should be connecting using AI. And sometimes it’s very obvious! We write our newsletter and blog posts ourselves instead of...

The biggest mistake we see businesses make when they follow trends is taking a try and see approach that leads to confusion with their audience. Consistency builds trust and trying out new trending fonts, colours, layouts, and looks without a strategy could break that trust. See a new trend that you want to try? Ask yourself these...