Our resource library

It’s hard to go a day without hearing some sort of messaging about AI. The “you’re already falling behind” scare tactics are all over social media, in email newsletters, and in conversations inside entrepreneur groups. This isn’t one of those posts! Something that comes up a lot in conversation lately is AI websites. We have had...

Before we get into today’s post we want to address a phishing scam that was sent to a lot of our current and past website clients earlier this week. We were able to notify everyone and while some people had responded to the email (they were convincing in their impersonation of us) no one was...

Do people actually care how your website looks? There has been a lot of research into how people judge websites, and if how they look actually matters. By now we all know that your SEO plays a large piece in how your website performs. And if you’ve heard us talk about websites you probably also know that...

SEO often feels confusing for smaller business owners, especially if you’ve already had work done but aren’t sure how to assess the impact. SEO results aren’t instant or obvious, which makes it hard to know what progress should look like.  The good news is by checking a few key metrics, you can independently review performance...

If one of your lead generation activities is speaking to new audiences, the speaker page on your website can make sharing and booking speaking engagements so much easier! This is our favourite formula for speaker pages, so that anyone arriving at the page can quickly figure out if: your message aligns with their audience​ you...

You’ve invested in a beautiful website, strategically built, mobile-responsive, and designed to convert. But if your imagery doesn’t match that same level of intention, something will feel off. As a personal brand photographer in Toronto, I specialize in brand photography experiences that go beyond the lens to create visual content that tells your brand story...

Your website is finally live – cue the happy dance! Launching a new website is a major milestone that reflects your brand’s evolution and sets the foundation for how your business shows up online. Once the site is live, many business owners are left wondering: what now? To help you confidently navigate your next steps,...

My 12-year old asked me for five 1-hour Adobe lessons for his birthday last month. So obviously, I delivered! Our lesson this weekend was on editing photos in Photoshop and I showed him a few practical ways to edit photos, plus all the cool filters you can use. He instantly loved the stained glass filter...

Let’s start with the obvious: your website is important. It’s your first impression. Your storefront. Your hardest-working salesperson. And if you’re working with Inkling Design, you know it’s going to look great and you’ll be proud to tell people about it. (I should know – they did mine!)  But even Inkling Design-level design cannot save...

I love a smooth and easy customer experience – most of us do, and honestly, most of us don’t even notice the customer journey. Until we have a negative experience where things just don’t flow. I recently had a bumpy customer journey with Ikea (they are known for a good in-store experience, but the experience...

If your branding or website feels a bit off it can be tempting to burn it all down and start fresh, or bury your head in the sand and avoid the problem completely. Here are a few things you can do if you have the itch to spring clean your business – without overcommitting! When...

There is a lot of noise out there and sometimes it’s hard to know if you are truly connecting with the human behind a small business, or if they have copied and paste how they think you should be connecting using AI. And sometimes it’s very obvious! We write our newsletter and blog posts ourselves instead of...