If your branding or website feels a bit off it can be tempting to burn it all down and start fresh, or bury your head in the sand and avoid the problem completely.
Here are a few things you can do if you have the itch to spring clean your business – without overcommitting!
When you have zero time to invest
If you are in a busy season and have no time to dedicate to your brand and website, that can be a good problem to have. But don’t neglect your website – it is still an important sales and marketing tool for your business.
At minimum make sure your website is up to date. A few things you can look at:
- Is the copyright footer year up to date?
- Do all your links and forms work?
- Do you have any seasonal content that should be removed (or added)?
- Is your call to action clear and still applicable?
When you have a bit of time to invest
If you have an afternoon or two to spend spring cleaning your brand and website, go through the above list, but also focus on:
- Can you write a few more blog posts or resources to publish over the next few weeks or months? (hint: you can also hire this out if it feels overwhelming – we know great copywriters!)
- Is there anything that you can automate on your website? If you have a contact form, intake form, application form or booking calendar that is not yet automated, setting this up will help save you time in the future and provide a smoother customer experience at the same time.
When you are ready to go all in
Is it time to elevate your brand and website so that it connects more with your audience and better reflects where you are at in your business now and where you are hoping to be by the end of the year?
Go through the above lists, but also take more time to assess whether bigger changes are needed with your branding or website:
- We created Your Branding Visual Audit that can help walk you through a DIY audit of your visual brand. For only $27 CAD it will give you a good foundation to know whether your branding is working and what changes are needed.
- You can also book a free discovery call if you want to chat through where your branding or website are at now and where you would like them to be. Our discovery calls are no-pressure, so you can chat with us and gain access to our expertise, even if you are not sure if you are going to try some DIY fixes, hire an expert, or wait another season before taking any action at all. Sometimes a quick chat with an expert is all it takes to gain the clarity you need to make a decision.
What are you doing to spring clean in your business?
