If one of your lead generation activities is speaking to new audiences, the speaker page on your website can make sharing and booking speaking engagements so much easier!
This is our favourite formula for speaker pages, so that anyone arriving at the page can quickly figure out if:
- your message aligns with their audience
- you have experience with the type of speaker role they are filling (podcast guests, workshop hosts, panel participants, keynote speakers)
- you speak on a topic that will support their audience right now
- you are worth reaching out to for a potential opportunity
Step 1: The hero section
Just like any web page or landing page, your hero section needs to build an immediate connection with visitors. They should get an instant feel for your vibe, your expertise, and how you can help them.
Your hero section needs a strong brand photo (if it is of you in action speaking, that is best, but if you only have dimly lit cell phone photos of you speaking, save those for lower on the page), a strong headline (spark their interest and curiosity immediately) and a call to action (a button to get in touch – for anyone who has already met you or has looked at your page before and wants to take action right away).
Step 2: Getting to know you
Your next section or two should build a connection between you (as a person and as an expert) and the visitor. Use storytelling and photos to build that connection.
Step 3: What you can offer their audience
Make it easy for people to see exactly how you bring value to their audience. Include things like specific speaking topics (leave the guesswork out of it), and any credentials or approaches that make you unique.
Step 4: Prove it!
Use social proof to share other speaking features. Include direct links to podcast episodes that featured you, include photos from events, and include testimonials from event and podcast hosts that speak to the value you brought their audience.
If you have spoken in front of big name audiences, include logos so people can instantly see which big brands or events have trusted you with their audience. If you have a video clip of you in action, include it so that people can see exactly how you show up in front of an audience.
Step 5: Take action
Once someone has seen who you are, what you offer, and your previous experience we want it to be easy for them to get in touch. Include a form where you can make it easy for them to inquire. We like to include a dropdown form field (are they looking for a podcast guest or workshop facilitator? is there an event date already set?) so that we have enough information to gauge if the opportunity is a potential fit before replying.
Step 6: Keep your page up to date!
Add new podcast interviews to replace old ones. Add new photos or videos of you speaking that are of higher quality as you have them. And if you have new keynote topics make sure they get added to the site too.
Was this helpful? What else have you seen on speaker pages that have drawn you in?
