In this conversation with my friend Andrea Krones, co-founder and creative director at Inkling Design, we dive into what it actually takes to build a design and web agency over 21 years – including all the undercharging, overdelivering, and confidence-building that happened along the way. Andrea supports heart-centered, female-founded businesses with branding, websites, and marketing materials, and her journey from cautious junior graphic designer to confident agency owner is full of pivots, partnerships, and hard-won lessons.