Our resource library

Your content can work harder for you. I’m going to share how. I believe we are creating too much new content, which is time consuming and can be overwhelming. Instead, if we strategically create with intention, and then reuse and repurpose content we already have, we will not only feel better about our content creation,...

A garage sale can teach you many business lessons “That’s the hardest I’ve had to work for $26 in a long time”. That’s what I shared with my 13-year old as we were dividing up the money we made at our garage sale on Sunday. I had encouraged the kids to help sort the toys...

It’s hard to go a day without hearing some sort of messaging about AI. The “you’re already falling behind” scare tactics are all over social media, in email newsletters, and in conversations inside entrepreneur groups. This isn’t one of those posts! Something that comes up a lot in conversation lately is AI websites. We have had...

Before we get into today’s post we want to address a phishing scam that was sent to a lot of our current and past website clients earlier this week. We were able to notify everyone and while some people had responded to the email (they were convincing in their impersonation of us) no one was...

Do people actually care how your website looks? There has been a lot of research into how people judge websites, and if how they look actually matters. By now we all know that your SEO plays a large piece in how your website performs. And if you’ve heard us talk about websites you probably also know that...

SEO often feels confusing for smaller business owners, especially if you’ve already had work done but aren’t sure how to assess the impact. SEO results aren’t instant or obvious, which makes it hard to know what progress should look like.  The good news is by checking a few key metrics, you can independently review performance...

It’s the time of year when our inboxes and social media feeds are flooded with inspirational tips and tricks to make this your best year yet, and predictions about what the next big thing will be this year. We invite you to slow down for a moment and think about what is truly important to you and your...

2025 is the year of the snake, and as such, has been all about shedding! Shedding stories, offers, clients, and ways of working that no longer feel aligned. As we step toward 2026, the year of the horse, the creation energy is strong.  And with it comes the noise. You don’t hear a snake shed,...

This is your invitation to step into 2026 with clarity, confidence, and a marketing plan that actually works. Join us December 2–3, 2025 for two days of inspiration, insight, and implementation. We are excited to announce that we are hosting our first ever virtual summit – The Magnetic Marketing Virtual Summit – to help you get your marketing ready for 2026. Why host our own summit?

If you want your business to be found, trusted, and taken seriously, visibility on LinkedIn is non-negotiable. Yet many companies rely only on personal profiles, assuming that’s enough. When your business doesn’t show up, your next client, partner, or hire might never see you. Without a company presence, you risk leaving credibility, visibility, and potential...

In business, relationships are everything. Whether it’s your most loyal client, the colleague who always goes the extra mile, or the referral partner who champions your brand, these connections shape your company’s success. The holiday season is a rare moment when business slows down just enough to say thank you.  Thoughtful holiday gifting isn’t just...

If one of your lead generation activities is speaking to new audiences, the speaker page on your website can make sharing and booking speaking engagements so much easier! This is our favourite formula for speaker pages, so that anyone arriving at the page can quickly figure out if: your message aligns with their audience​ you...