Our resource library

If one of your lead generation activities is speaking to new audiences, the speaker page on your website can make sharing and booking speaking engagements so much easier! This is our favourite formula for speaker pages, so that anyone arriving at the page can quickly figure out if: your message aligns with their audience​ you...

When people think of podcasting, they likely picture a studio setup—fancy mics, a big audience, and maybe even a high-ticket sponsor.  As a Social Media and Podcasting agency, we’ve heard just about every excuse for not starting a podcast; ‘I don’t have a big following’, ‘I don’t want to be famous’, ‘I’m not sure who...

You’ve invested in a beautiful website, strategically built, mobile-responsive, and designed to convert. But if your imagery doesn’t match that same level of intention, something will feel off. As a personal brand photographer in Toronto, I specialize in brand photography experiences that go beyond the lens to create visual content that tells your brand story...

Let’s face it: bringing in money is one thing. Knowing what to do with it once it hits your account? That’s a whole other challenge. At Zetique, we work with small business owners every day who feel unsure about how to manage their money. They’re asking: “Am I saving enough for taxes?” “How much can...

Your website is finally live – cue the happy dance! Launching a new website is a major milestone that reflects your brand’s evolution and sets the foundation for how your business shows up online. Once the site is live, many business owners are left wondering: what now? To help you confidently navigate your next steps,...

My 12-year old asked me for five 1-hour Adobe lessons for his birthday last month. So obviously, I delivered! Our lesson this weekend was on editing photos in Photoshop and I showed him a few practical ways to edit photos, plus all the cool filters you can use. He instantly loved the stained glass filter...

Let’s start with the obvious: your website is important. It’s your first impression. Your storefront. Your hardest-working salesperson. And if you’re working with Inkling Design, you know it’s going to look great and you’ll be proud to tell people about it. (I should know – they did mine!)  But even Inkling Design-level design cannot save...

I love a smooth and easy customer experience – most of us do, and honestly, most of us don’t even notice the customer journey. Until we have a negative experience where things just don’t flow. I recently had a bumpy customer journey with Ikea (they are known for a good in-store experience, but the experience...

Ever wonder what stories other people may be telling themselves about you, if you are not telling them your story? Read on below for a recent interaction at the gym and how it reminded me of the power of sharing your story – and what happens when you don’t! Monday mornings I start my day with...

If your branding or website feels a bit off it can be tempting to burn it all down and start fresh, or bury your head in the sand and avoid the problem completely. Here are a few things you can do if you have the itch to spring clean your business – without overcommitting! When...

There is a lot of noise out there and sometimes it’s hard to know if you are truly connecting with the human behind a small business, or if they have copied and paste how they think you should be connecting using AI. And sometimes it’s very obvious! We write our newsletter and blog posts ourselves instead of...

The biggest mistake we see businesses make when they follow trends is taking a try and see approach that leads to confusion with their audience. Consistency builds trust and trying out new trending fonts, colours, layouts, and looks without a strategy could break that trust. See a new trend that you want to try? Ask yourself these...