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The biggest mistake we see businesses make when they follow trends is taking a try and see approach that leads to confusion with their audience. Consistency builds trust and trying out new trending fonts, colours, layouts, and looks without a strategy could break that trust. See a new trend that you want to try? Ask yourself these...

1. Blog content Having a blog that you update regularly is the best way to add fresh content to your website. Think about the product or service that you want to draw attention to and think about a problem your audience has that this product or service could solve. Now write about it! If you are posting...

1. People can’t tell what service/product I’m selling You know your business inside out. But if someone new to your world arrives at your website can they tell who you are, who you serve, how you serve them, and what makes you special? All within a few seconds? The layout and hierarchy of content on...

Every quarter here at Inkling we go over our strategy for the next quarter. We look at things like: our priorities (where are we going to focus our energy this quarter?) how things are going with our team what types of projects are coming up is our vision for the next quarter in alignment with...

I have heard people at all stages of business ask this question. Maybe you’re a new business and it doesn’t feel worth the investment? Maybe you’re an established business and your word of mouth and social media marketing are bringing in new leads. Let’s break down why you may (or may not) need a website,...

Planning is all about asking yourself the right questions, so that you know where to focus your energy. Here are a few prompts to get you thinking about things that will help move the needle in your business this fall. Branding Before looking at your brand visuals to see if they still feel aligned, get...

Check out our recent feature on the DesignRush website! They are a leading trends and awards platform. The website project we completed for Jenny Friedman Nutrition (which we loved creating, by the way!) was featured among The Best Web Design by Female Designers by DesignRush.

If you’ve known me (Andrea) for a while you probably know that I’m an introvert and love staying cozy at home or getting out in the solitude of nature. But, staying in my comfortable place can lead to a long and lonely road when building a business. So, whenever I can, I push myself out of my...

 A week ago I got back from nine days in Panama. Between a business retreat with my business coach, Lianne Kim, and a powerful group of women entrepreneurs, and three days solo in Panama City, I had a lot of time to reflect on our business (and to be honest – enjoy some much needed...

No time for your website? Do these three easy things to breathe new life into your site Social Proof Nothing sells your product or services better than a happy customer! Add new testimonials to your website. If you haven’t asked for testimonials recently, now is a good time to ask a few happy clients. If...

Let’s start off the new year with some trends to watch for this year. Fact: Everyone has trend predictions for 2024… so why read ours? We didn’t just copy and paste generic predictions from other sources. We looked at the past year and what’s trending right now, and what will be most useful for you....

Sometimes it feels overwhelming when you know your website needs help but you are not sure where to begin. Here is something you can do now that will help you feel more confident that your website will be a great marketing and sales tool for your business going into 2024. Spend five minutes going through...