Our resource library

Our curated selection of resources put you in control of your website & branding

Kelley and Andrea of Inkling Design standing against a white wall

Helpful resources for your business journey

Practical website and graphic design tips to empower and support you.

Looking down at Kelley working on laptop

Tricks and tips for making your WordPress site faster

People often reach out to us asking what they can do in order to improve their WordPress site’s page speed. In addition to providing a better user experience when visiting your site, page speed is also important for search engine optimization (SEO) as Google includes it as one of the ranking factors for their search index....

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Shopify content management system in use

4 tips for getting your website off the ground

Do you have a great idea for a website, but you’re not sure where to begin? Are you a new business that needs a strong digital presence? Often we speak to people who are overwhelmed with the process of turning their idea into a live, informative, income-generating website. In an effort to help others over...

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Backing up WordPress

Backup before you upgrade

10 minutes now can save you hours later. Do you ever see a “Please update now” message after logging in to your WordPress website? Or a message that your theme or plugins are out-of-date? While it is tempting to take action immediately please make sure you have a full backup of your website and database...

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Inkling Design's Website Planning Roadmap

Free guide – The Website Planning Roadmap

Getting ready for your new website and don’t know where to begin?

We are on a mission to take the overwhelm out of websites and bring beautiful, functional, easy-to-maintain websites to heart-centered businesses, so that you have a professional presence online.

We are so happy to share this Website Planning Roadmap with you and hope you’ll find it helpful as you begin your new web journey or set out to make your existing site do more for your business and brand.

Reviewing a user persona

Designing For your target audience

It is always tempting to design something that appeals to you – but are you really your target audience? Who is your target audience? Where do they shop? What do they buy? What appeals to them? If you are making guesses based on your gut feeling you may be losing the opportunity to connect with...

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Reviewing the Core Model Circles on a tablet

Three steps to optimize your website content and increase audience engagement

No matter how great your product or service, if your website doesn’t effectively attract and engage your target audience, you won’t sell squat. People come to your site because they want to get something done. You want to build a site to share specific information on your product or service. Your digital agency wants to...

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Using colour swatches to choose colours for your design

Key elements of good design

It’s not only what you say, but how you say it – and how your design delivers your message too. How you present your information in a brochure, on a postcard, or on a website will determine if people read your material, and if they take you seriously. A good design makes it easy for...

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