Mel is your friendly neighbourhood Word Nerd, Copywriter and Content Strategist. She knows how important it is for you to stand out online and believes that well-crafted content is the key! From solopreneurs to national brands, she has been helping brands and businesses build consistent online presences and better connect with their audiences since 2017.
Her approach blends creativity and strategy, with a dash of SEO optimization, to create content that not only captures attention but also drives results. Mel works closely with her clients to understand their brand’s voice, goals, and audience, ensuring that every piece of content resonates and aligns with their overall brand strategy. She loves research and digging in to really understand the world that you and your clients live in.
Whether it’s website copy, blog posts, social media content, or email campaigns, Mel has a knack for turning ideas into engaging, effective messaging. And when she’s not turning your magic into words, she’s volunteering, reading or learning something new (right now it’s ASL!).
Let’s start with the obvious: your website is important. It’s your first impression. Your storefront. Your hardest-working salesperson. And if you’re working with Inkling Design, you know it’s going to look great and you’ll be proud to tell people about it. (I should know – they did mine!) But even Inkling Design-level design cannot save...