Choosing images for your website – Part 3: Keeping images cohesive

Websites

by | January 3, 2022

Read time: 2 minutes

This article is part of a series on choosing images for your website. Feeling overwhelmed about what images to use on your new website? Once you have photos for your website you need to make sure they look cohesive throughout the site.

Tips for keeping your website images cohesive

If you have professional photos then they are likely already cohesive and consistent with the lighting and colour palette.

If you are using stock photos or your own photos or a mix of photos from different sources you are going to want to take a look at them all together and see if they all have a similar look and feel. If you don’t have access to professional photo editing software like Photoshop there is still a lot you can do in an entry level or free program like Canva, to make your images more consistent.

Experiment and try making adjustments in Canva to your photos. You can apply filters, adjust the lighting, make photos warmer or cooler – you can make big or small tweaks to your photos depending on what is necessary.

colour correcting sample with before and after photos

If you are making adjustments to a set of images and you can’t tell if they look good or consistent I would recommend walking away from the project for a day or two and then taking a second look with fresh eyes and seeing what your immediate reaction is and if any photos still feel out of place within the set. If anything does not feel quite right you can make further adjustments until you are happy with the photos as a set.

Are you struggling with your images but can’t quite pinpoint what is wrong? Feel free to reach out and we can take a look together.

If you missed the first two articles in this series, go read them now! Choosing Images for Your Website – Part 1: The Hero Image and Choosing Images for Your Website – Part 2: Sourcing Images

Andrea Krones headshot

Andrea Krones

Creative Director · Co-owner

Andrea is your go-to expert for all things graphic design, UX design and website design. She brings her love of clean, modern, user-friendly layouts, and her appreciation for beautiful uses of colour and fonts to any project.

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