Our resource library

Coming soon: Check out our recent feature on the DesignRush website! They are a leading trends and awards platform. The website project we completed for Jenny Friedman Nutrition (which we loved creating, by the way!) was featured among The Best Web Design by Female Designers by DesignRush.

If you’ve known me (Andrea) for a while you probably know that I’m an introvert and love staying cozy at home or getting out in the solitude of nature. But, staying in my comfortable place can lead to a long and lonely road when building a business. So, whenever I can, I push myself out of my...

 A week ago I got back from nine days in Panama. Between a business retreat with my business coach, Lianne Kim, and a powerful group of women entrepreneurs, and three days solo in Panama City, I had a lot of time to reflect on our business (and to be honest – enjoy some much needed...

No time for your website? Do these three easy things to breathe new life into your site Social Proof Nothing sells your product or services better than a happy customer! Add new testimonials to your website. If you haven’t asked for testimonials recently, now is a good time to ask a few happy clients. If...

Let’s start off the new year with some trends to watch for this year. Fact: Everyone has trend predictions for 2024… so why read ours? We didn’t just copy and paste generic predictions from other sources. We looked at the past year and what’s trending right now, and what will be most useful for you....

Sometimes it feels overwhelming when you know your website needs help but you are not sure where to begin. Here is something you can do now that will help you feel more confident that your website will be a great marketing and sales tool for your business going into 2024. Spend five minutes going through...

Do you ever walk away from an event feeling fully charged and inspired? That was us on Friday! We were sponsors at MamaCon in Toronto and we were able to chat with so many amazing women who are both entrepreneurs and mothers. The energy in the room was amazing! At our sponsor table we chatted...

If you are not a designer, thinking about your branding can be overwhelming. Trying to stay on brand can confuse any business owner. Having a strong brand is so important regardless of the size of your business, and regardless of whether you hired a top agency and need to keep running with the magic they created,...

Welcome to Q4! We’re a little pumped over here about the final quarter of the year. Now that we’re back into our routine after the back to school adjustment period, we are ready. 🔥 For many businesses Q4 is their strongest quarter of the year, and for a lot of product based businesses this time...

Why do you need multiple variations of your logo? You always want to use the logo variation that works best in the space available. This means the variation you use on your website is likely different than what you would use on a sticker, vs what you would use on a larger banner, vs what...

Why pay for a custom website when there are so many templates, discount packages, or DIY options? A custom website is a solution that was designed specifically for you – to solve your problems, to achieve your goals, and to connect with your customers. The strategy behind every custom website is what makes it priceless....

How does the magic happen? These tools play a key part! Here are some of my favorite tools, as a graphic designer and UX / web designer. Adobe XD: low-FI wireframes, high resolution design mock-ups InDesign: reports and multi-page documents, brochures, postcards, sell sheets, signage Illustrator: logos, illustrations, icon design, report figures & graphs, infographics...