Our resource library

A garage sale can teach you many business lessons “That’s the hardest I’ve had to work for $26 in a long time”. That’s what I shared with my 13-year old as we were dividing up the money we made at our garage sale on Sunday. I had encouraged the kids to help sort the toys...

It’s hard to go a day without hearing some sort of messaging about AI. The “you’re already falling behind” scare tactics are all over social media, in email newsletters, and in conversations inside entrepreneur groups. This isn’t one of those posts! Something that comes up a lot in conversation lately is AI websites. We have had...

Before we get into today’s post we want to address a phishing scam that was sent to a lot of our current and past website clients earlier this week. We were able to notify everyone and while some people had responded to the email (they were convincing in their impersonation of us) no one was...

Do people actually care how your website looks? There has been a lot of research into how people judge websites, and if how they look actually matters. By now we all know that your SEO plays a large piece in how your website performs. And if you’ve heard us talk about websites you probably also know that...

It’s the time of year when our inboxes and social media feeds are flooded with inspirational tips and tricks to make this your best year yet, and predictions about what the next big thing will be this year. We invite you to slow down for a moment and think about what is truly important to you and your...

This is your invitation to step into 2026 with clarity, confidence, and a marketing plan that actually works. Join us December 2–3, 2025 for two days of inspiration, insight, and implementation. We are excited to announce that we are hosting our first ever virtual summit – The Magnetic Marketing Virtual Summit – to help you get your marketing ready for 2026. Why host our own summit?

If one of your lead generation activities is speaking to new audiences, the speaker page on your website can make sharing and booking speaking engagements so much easier! This is our favourite formula for speaker pages, so that anyone arriving at the page can quickly figure out if: your message aligns with their audience​ you...

My 12-year old asked me for five 1-hour Adobe lessons for his birthday last month. So obviously, I delivered! Our lesson this weekend was on editing photos in Photoshop and I showed him a few practical ways to edit photos, plus all the cool filters you can use. He instantly loved the stained glass filter...

I love a smooth and easy customer experience – most of us do, and honestly, most of us don’t even notice the customer journey. Until we have a negative experience where things just don’t flow. I recently had a bumpy customer journey with Ikea (they are known for a good in-store experience, but the experience...

Ever wonder what stories other people may be telling themselves about you, if you are not telling them your story? Read on below for a recent interaction at the gym and how it reminded me of the power of sharing your story – and what happens when you don’t! Monday mornings I start my day with...

If your branding or website feels a bit off it can be tempting to burn it all down and start fresh, or bury your head in the sand and avoid the problem completely. Here are a few things you can do if you have the itch to spring clean your business – without overcommitting! When...

There is a lot of noise out there and sometimes it’s hard to know if you are truly connecting with the human behind a small business, or if they have copied and paste how they think you should be connecting using AI. And sometimes it’s very obvious! We write our newsletter and blog posts ourselves instead of...