Welcome to Q4! We’re a little pumped over here about the final quarter of the year. Now that we’re back into our routine after the back to school adjustment period, we are ready. ?
For many businesses Q4 is their strongest quarter of the year, and for a lot of product based businesses this time of year is crucial for meeting their annual targets – with big shopping events like Black Friday and holiday shopping ramping up in November and December.
Here’s a little Q4 website checklist to help you figure out what’s important and where to start:
✔ Featuring sales and promos on your website
Make sure you have an announcement banner or feature section on your home page that can be used as soon as you have something seasonal or timely to promote.
✔ Making it easy for customers to get in touch
Check that the contact form on your website is working and easy to use. Make sure your hours are clear and that it’s easy for people to find out how to get in touch.
✔ Can people find your mailing list?
Make sure your mailing list is front and center, and make sure people can see the value in joining. Can they get a discount code for their next purchase? Do you have an exclusive offer coming soon for your list? Make sure people know!
✔ Can visitors find what they are looking for easily?
If you are expecting increased traffic to your website in Q4 make sure your visitors will have the best experience possible. Now is a good time to run any outstanding updates to your website platform or plugins. Double check all your links and make sure nothing is out of date. And finally, ensuring that your website meets the minimum requirements for accessibility will improve the user experience for all visitors to your website.
What are you doing to prepare for an amazing Q4? If you have any amazing promos coming up tag us on Instagram so we can share them!
