Our resource library

If you’ve known me (Andrea) for a while you probably know that I’m an introvert and love staying cozy at home or getting out in the solitude of nature. But, staying in my comfortable place can lead to a long and lonely road when building a business. So, whenever I can, I push myself out of my...

Let’s start off the new year with some trends to watch for this year. Fact: Everyone has trend predictions for 2024… so why read ours? We didn’t just copy and paste generic predictions from other sources. We looked at the past year and what’s trending right now, and what will be most useful for you....

If you are not a designer, thinking about your branding can be overwhelming. Trying to stay on brand can confuse any business owner. Having a strong brand is so important regardless of the size of your business, and regardless of whether you hired a top agency and need to keep running with the magic they created,...

Why do you need multiple variations of your logo? You always want to use the logo variation that works best in the space available. This means the variation you use on your website is likely different than what you would use on a sticker, vs what you would use on a larger banner, vs what...

So, you’re looking for the perfect font for your project – where should you be looking? There are a lot of fonts out there so it can be overwhelming. Here are my suggestions on where to start your search for the perfect font: 1. Try Google Fonts first. There are a lot of free font...

I LOVE fonts but I get it – there are a LOT of them out there and it can be a challenge choosing the right ones for your project. Your font should feel like it fits right in with your branding. The style of font you choose can make a big impact on the overall...

Do you remember back when it was on-trend to use light grey fonts on your website? It looked beautiful and was so minimalist and modern, but the only problem was that no one could read it. We have come a long way in realizing our past font mistakes, but have you taken the time to...

You only have a few seconds to capture someone’s attention when they arrive at your website. Don’t make your dream client scroll and click their way to finding out who you are and how you can serve them. Use this simple formula as a starting point to craft a statement that immediately connects with your...

It is always tempting to design something that appeals to you – but are you really your target audience? Who is your target audience? Where do they shop? What do they buy? What appeals to them? If you are making guesses based on your gut feeling you may be losing the opportunity to connect with...

It’s not only what you say, but how you say it – and how your design delivers your message too. How you present your information in a brochure, on a postcard, or on a website will determine if people read your material, and if they take you seriously. A good design makes it easy for...