Our resource library

It’s the time of year when our inboxes and social media feeds are flooded with inspirational tips and tricks to make this your best year yet, and predictions about what the next big thing will be this year. We invite you to slow down for a moment and think about what is truly important to you and your...

2025 is the year of the snake, and as such, has been all about shedding! Shedding stories, offers, clients, and ways of working that no longer feel aligned. As we step toward 2026, the year of the horse, the creation energy is strong.  And with it comes the noise. You don’t hear a snake shed,...

You’ve invested in a beautiful website, strategically built, mobile-responsive, and designed to convert. But if your imagery doesn’t match that same level of intention, something will feel off. As a personal brand photographer in Toronto, I specialize in brand photography experiences that go beyond the lens to create visual content that tells your brand story...

My 12-year old asked me for five 1-hour Adobe lessons for his birthday last month. So obviously, I delivered! Our lesson this weekend was on editing photos in Photoshop and I showed him a few practical ways to edit photos, plus all the cool filters you can use. He instantly loved the stained glass filter...

Ever wonder what stories other people may be telling themselves about you, if you are not telling them your story? Read on below for a recent interaction at the gym and how it reminded me of the power of sharing your story – and what happens when you don’t! Monday mornings I start my day with...

If your branding or website feels a bit off it can be tempting to burn it all down and start fresh, or bury your head in the sand and avoid the problem completely. Here are a few things you can do if you have the itch to spring clean your business – without overcommitting! When...

There is a lot of noise out there and sometimes it’s hard to know if you are truly connecting with the human behind a small business, or if they have copied and paste how they think you should be connecting using AI. And sometimes it’s very obvious! We write our newsletter and blog posts ourselves instead of...

The biggest mistake we see businesses make when they follow trends is taking a try and see approach that leads to confusion with their audience. Consistency builds trust and trying out new trending fonts, colours, layouts, and looks without a strategy could break that trust. See a new trend that you want to try? Ask yourself these...

Every quarter here at Inkling we go over our strategy for the next quarter. We look at things like: our priorities (where are we going to focus our energy this quarter?) how things are going with our team what types of projects are coming up is our vision for the next quarter in alignment with...

Planning is all about asking yourself the right questions, so that you know where to focus your energy. Here are a few prompts to get you thinking about things that will help move the needle in your business this fall. Branding Before looking at your brand visuals to see if they still feel aligned, get...

If you’ve known me (Andrea) for a while you probably know that I’m an introvert and love staying cozy at home or getting out in the solitude of nature. But, staying in my comfortable place can lead to a long and lonely road when building a business. So, whenever I can, I push myself out of my...

Let’s start off the new year with some trends to watch for this year. Fact: Everyone has trend predictions for 2024… so why read ours? We didn’t just copy and paste generic predictions from other sources. We looked at the past year and what’s trending right now, and what will be most useful for you....