Why do you need multiple variations of your logo?
You always want to use the logo variation that works best in the space available. This means the variation you use on your website is likely different than what you would use on a sticker, vs what you would use on a larger banner, vs what you would use on a small business card. You want your brand to be strong and recognizable everywhere you use it.
A few things to keep in mind when deciding which variation to use:
- Does the logo make the best use of the space available?
- Are all parts of the logo (and tagline) legible at the size needed?
- If your logo is alongside other logos or brands does it stand out and look strong?
A few typical variations:
- Primary Logo – the version typically used most often
- Secondary or Alternate Logo – if your primary logo is horizontal this is likely a more stacked version
- Additional Alternate Logos – this may include a version with or without your tagline, or a round version, or a version with some elements at adjusted proportions so that it works better at a much larger or much smaller size
- Wordmark – the text only portion of your logo without any icon or graphical elements
- Brandmark or Icon – the icon or graphical portion of your logo without any text
- Colour variations – aside from your full colour logo you also need a variation that is greyscale and one that is one-colour. If your logo contains any gradients you also need a solid version (gradients don’t always work well printed, especially on branded merchandise).
Check out the logo variations we created for @connectedstart as part of their rebrand!
Have any questions about logo variations and when to use them? Reach out and let us know.
