Our resource library

When is the right time to use Canva? Let’s break it down… There has been a lot of discussion about Canva in the graphic design community recently. As a graphic designer with over 20 years experience, here’s my take. Canva is accessible to lots of people (especially with their free version) so it is a...

It’s almost summer! But wait – let’s take a quick look at your website first Are you slowing down over the summer? Fitting in some well deserved vacation time? Sprinkling in some summer hours? Now is a good time to make sure the user experience on your website is ready to keep working for you...

Whether you are starting a website redesign or your very first website the first step to a successful project is planning. Having a well thought out plan will save you lots of time and frustration as you move further along your website process, whether you are going the DIY route or hiring a professional. Let’s...

What is a wireframe? I like to describe it as a blueprint for your website. It provides a clear overview of the page layout and structure, including the information architecture and content blocks. The purpose is to get a high level overview of how the user will interact with the website or page. It doesn’t...

What’s the difference between UX design and UI design? UX stands for ‘user experience’ design and UI means ‘user interface’ design. The names give you a good clue about the difference – let’s break it down. UX design Simply put, UX focuses on creating a product that solves a problem, aims to make that product...

What is a customer journey? It is the interactions a customer has with your brand and website from the first time they are exposed to your brand – whether it is through social media, your marketing materials, at a trade show – to the point where they make a purchase. Map out the process a...

What is the main call to action or goal on your website? When someone arrives at your website, what do you want them to do, above all else? Should someone book a call? Make a purchase? Sign up for a webinar? When you are working through your content plan, make sure you know the goal...

So, you’re looking for the perfect font for your project – where should you be looking? There are a lot of fonts out there so it can be overwhelming. Here are my suggestions on where to start your search for the perfect font: 1. Try Google Fonts first. There are a lot of free font...

I LOVE fonts but I get it – there are a LOT of them out there and it can be a challenge choosing the right ones for your project. Your font should feel like it fits right in with your branding. The style of font you choose can make a big impact on the overall...

Do you remember back when it was on-trend to use light grey fonts on your website? It looked beautiful and was so minimalist and modern, but the only problem was that no one could read it. We have come a long way in realizing our past font mistakes, but have you taken the time to...

When someone arrives at your website do they have to read through everything to find the information they are looking for? If so, you may need to put more thought into the hierarchy of information on your web pages. What is meant by the hierarchy of your content? It is the strategic placement of information...

It can feel overwhelming when you are choosing a graphic designer for your project. How can you be sure that they understand your business? Are you going to spend thousands of dollars on a professionally designed logo and brand guide that falls flat? Will the brochure they design not resonate with your audience? Will the...