Our resource library
Our curated selection of resources put you in control of your website & branding
Helpful resources for your business journey
Practical website and graphic design tips to empower and support you.
Crafting your brand statement
You only have a few seconds to capture someone’s attention when they arrive at your website. Don’t make your dream client scroll and click their way to finding out who you are and how you can serve them. Use this simple formula as a starting point to craft a statement that immediately connects with your...
Choosing images for your website – Part 3: Keeping images cohesive
This article is part of a series on choosing images for your website. Feeling overwhelmed about what images to use on your new website? Once you have photos for your website you need to make sure they look cohesive throughout the site. Tips for keeping your website images cohesive If you have professional photos then...
Choosing images for your website – Part 2: Sourcing images
This article is part of a series on choosing images for your website. Feeling overwhelmed about what images to use on your new website? Before you begin, take inventory of the images you have or will have. Tips on sourcing images for your website Will you be doing a branding photoshoot? This is the best...
Free guide – The Website Planning Roadmap
Getting ready for your new website and don’t know where to begin?
We are on a mission to take the overwhelm out of websites and bring beautiful, functional, easy-to-maintain websites to women-owned businesses, so that you have a professional presence online.
We are so happy to share this Website Planning Roadmap with you and hope you’ll find it helpful as you begin your new web journey or set out to make your existing site do more for your business and brand.
Choosing images for your website – Part 1: The hero image
This article is part of a series on choosing images for your website. A lot of people share with us that they feel overwhelmed when it comes to selecting images for their websites, but there are a few simple things to keep in mind that will go a long way towards simplifying the process. One...
4 tips for getting your website off the ground
Do you have a great idea for a website, but you’re not sure where to begin? Are you a new business that needs a strong digital presence? Often we speak to people who are overwhelmed with the process of turning their idea into a live, informative, income-generating website. In an effort to help others over...
Designing For your target audience
It is always tempting to design something that appeals to you – but are you really your target audience? Who is your target audience? Where do they shop? What do they buy? What appeals to them? If you are making guesses based on your gut feeling you may be losing the opportunity to connect with...
Key elements of good design
It’s not only what you say, but how you say it – and how your design delivers your message too. How you present your information in a brochure, on a postcard, or on a website will determine if people read your material, and if they take you seriously. A good design makes it easy for...