Our resource library
Our curated selection of resources put you in control of your website & branding
Helpful resources for your business journey
Practical website and graphic design tips to empower and support you.
Choosing the right graphic designer for your project
It can feel overwhelming when you are choosing a graphic designer for your project. How can you be sure that they understand your business? Are you going to spend thousands of dollars on a professionally designed logo and brand guide that falls flat? Will the brochure they design not resonate with your audience? Will the...
How to select a Content Management System
If you’re starting to think about creating a website for your brand or revisiting your existing site configuration and you want to retain some control over content updates moving forward, you’ll need to select a Content Management System (CMS), which allows you to build and manage a website without having to know any code at...
Crafting your brand statement
You only have a few seconds to capture someone’s attention when they arrive at your website. Don’t make your dream client scroll and click their way to finding out who you are and how you can serve them. Use this simple formula as a starting point to craft a statement that immediately connects with your...
Free guide – The Website Planning Roadmap
Getting ready for your new website and don’t know where to begin?
We are on a mission to take the overwhelm out of websites and bring beautiful, functional, easy-to-maintain websites to women-owned businesses, so that you have a professional presence online.
We are so happy to share this Website Planning Roadmap with you and hope you’ll find it helpful as you begin your new web journey or set out to make your existing site do more for your business and brand.
Improving your browser workflow by pinning tabs
Do you want to improve your web browser workflow? When you’re working in your browser, do you find you load a number of the same sites all the time? Or maybe you’re like me and often have an embarrassingly large number of tabs open at any given time and want to be able to quickly...
Choosing images for your website – Part 3: Keeping images cohesive
This article is part of a series on choosing images for your website. Feeling overwhelmed about what images to use on your new website? Once you have photos for your website you need to make sure they look cohesive throughout the site. Tips for keeping your website images cohesive If you have professional photos then...
Choosing images for your website – Part 2: Sourcing images
This article is part of a series on choosing images for your website. Feeling overwhelmed about what images to use on your new website? Before you begin, take inventory of the images you have or will have. Tips on sourcing images for your website Will you be doing a branding photoshoot? This is the best...
Choosing images for your website – Part 1: The hero image
This article is part of a series on choosing images for your website. A lot of people share with us that they feel overwhelmed when it comes to selecting images for their websites, but there are a few simple things to keep in mind that will go a long way towards simplifying the process. One...
Tricks and tips for making your WordPress site faster
People often reach out to us asking what they can do in order to improve their WordPress site’s page speed. In addition to providing a better user experience when visiting your site, page speed is also important for search engine optimization (SEO) as Google includes it as one of the ranking factors for their search index....
4 tips for getting your website off the ground
Do you have a great idea for a website, but you’re not sure where to begin? Are you a new business that needs a strong digital presence? Often we speak to people who are overwhelmed with the process of turning their idea into a live, informative, income-generating website. In an effort to help others over...
Backup before you upgrade
10 minutes now can save you hours later. Do you ever see a “Please update now” message after logging in to your WordPress website? Or a message that your theme or plugins are out-of-date? While it is tempting to take action immediately please make sure you have a full backup of your website and database...
Designing For your target audience
It is always tempting to design something that appeals to you – but are you really your target audience? Who is your target audience? Where do they shop? What do they buy? What appeals to them? If you are making guesses based on your gut feeling you may be losing the opportunity to connect with...
Three steps to optimize your website content and increase audience engagement
No matter how great your product or service, if your website doesn’t effectively attract and engage your target audience, you won’t sell squat. People come to your site because they want to get something done. You want to build a site to share specific information on your product or service. Your digital agency wants to...